On 18 September 2026, at InterContinental Hanoi Landmark72, CityLand Group hosted the Sales Kick-off for The President Park under the theme "The Unveiling of A Legacy". Bringing together more than 400 sales professionals, alongside representatives of distribution partners and strategic partners, the event marked the opening chapter in the project's introduction to the Hanoi market.
A New Milestone in CityLand Group' Journey
More than a sales kick-off, the event held particular significance for CityLand Group, marking the beginning of a new chapter in the capital. 
Over 23 years of development, CityLand has made its mark through a portfolio of model urban communities, commercial properties and service developments in Ho Chi Minh City. Completed projects such as CityLand Park Hills, CityLand Center Hills and CityLand Riverside reflect a consistent vision: to create cohesive living environments in which architecture and landscape work in harmony, nurturing enduring value for residents and the wider community.
Building on more than two decades of experience, CityLand Group has chosen Hanoi as the next destination in its journey. The President Park is therefore more than a new development; it embodies CityLand's considered approach to a market shaped by cultural and historical depth, and by its own distinctive standards of living.
Chief Executive Officer CityLand Group – Mr. Nguyen Huu Tai
Speaking at the event, a representative of CityLand Group's leadership shared: "CityLand comes to Hanoi with deep respect for the values that have taken shape over time. We hope that the experience gained over 23 years will provide the foundation for creating a development that belongs in Hanoi, while delivering enduring value for its future community of residents."
That spirit was woven throughout the event through the theme "The Unveiling of A Legacy" - a perspective that looks beyond the value of ownership today to the values preserved and carried forward by generations to come.
The President Park – A Limited Collection of Residences in Western Hanoi
Located in the Me Tri area of Dai Mo Ward, The President Park is conceived as a private compound with a limited collection of detached villas, semi-detached villas and townhouses.
Each residential collection at The President Park is conceived around a distinct dimension of living. Detached villas prioritise privacy; semi-detached villas foster a sense of connection; while townhouses offer the flexibility to accommodate both residential and business needs.
The architecture of The President Park distils the spirit of European Neoclassicism through elegant lines and a harmonious relationship with the landscape, creating a refined and sophisticated whole.
Alongside its architecture, the development gives careful consideration to internal landscaping, security systems and spaces for community life. The balance between connection and privacy is central to the living experience envisioned here.
From its location in western Hanoi, The President Park is close to many of the city's administrative, commercial, educational and sporting hubs, as well as key transport routes. Its connection to urban life, while preserving the seclusion expected of a private compound, gives the development its defining balance of proximity and privacy.
Bringing Together Distribution and Partner Networks
At the event, CityLand Group introduced the four distribution partners selected for The President Park. CityLand regards the establishment of this distribution network as an important preparatory step, ensuring that information about the development is communicated to the market fully, consistently and transparently.
Representatives of developer CityLand Group and M-Holding
Representatives of developer CityLand Group and Tri Long Land
Representatives of developer CityLand Group and Dong Tay Land
Representatives of developer CityLand Group and AHS
Representatives of the distribution partners also affirmed their commitment to working alongside the developer in training sales teams, providing product advice and creating a customer experience aligned with the standards of high-end real estate.
The programme provided more than 400 attending sales professionals with an overview of the developer, the development vision, master plan, architecture, amenities and the distinctive value of each residential collection.
Rather than focusing solely on creating momentum for the sales force, the programme was designed to develop a sound understanding of the project, a clear appreciation of its product value and a consistent approach to customer engagement. This is an essential foundation for a high-value development with a limited number of residences, created for clients who expect a high standard of advice.
The event also welcomed partners in finance, operational consultancy and market research. Savills is participating as operations consultant, while MB Bank is supporting the development in finance and banking. A representative of Batdongsan.com.vn also shared perspectives on the Hanoi property market, demand for low-rise housing and the factors shaping decisions among high-end buyers.
The participation of these specialist organisations brings practical grounding to The President Park's development strategy, while reflecting CityLand Group's intention to build a well-integrated partner ecosystem.
The Beginning of a Long-term journey in Hanoi
With The President Park, CityLand seeks to create a distinctive living environment where the values of Hanoi are preserved and carried forward through a contemporary expression of living. The development also reflects CityLand's direction in creating a limited collection of residences for a community that values privacy, connection and enduring value.
The sales warriors from AHS
The sales warriors from M-Holding
The sales warriors from Tri Long Land
The sales warriors from Dong Tay Land
The Sales Kick-off on 18 September was the first step in bringing The President Park closer to its distribution network and the wider market. More than a commercial milestone, the event opened a new chapter for CityLand in Hanoi - a journey grounded in understanding, respect and a long-term commitment to the city.
The President Park marks not only the arrival of a new development in western Hanoi, but also the first expression of how CityLand intends to shape its presence in the capital: through values thoughtfully prepared today and designed to endure for years to come.
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